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Now that social media has become popular for businesses and entrepreneurs to use and try to reach their target audience, I’ve come across quite a few posts and stories that upset me.
You know the posts I’m talking about — the posts where the entrepreneur or business owner shames people for supporting corporations, but not the local or small businesses around them.
Or, posts by the entrepreneurs saying that no one supports them and they want to give up because they expected family and friends to have their backs and they didn’t.
Don’t get me wrong, as a fellow entrepreneur, I feel for these people. I get what it’s like to feel like no one supports your ventures. I know how it feels to have friends and family shun you for stepping out of the norm, only to support a big corporation that doesn’t even care about the little guy.
But, here’s what I have to say about having faith in your business, even when no one else does.
Get Over Yourself
As someone who has grown her business to almost 6-figures a year, I have a bone to pick with the little guys who complain about no one supporting them, and here’s why. NO ONE should be expected to support you. Even if they’re family or friends. Because at the end of the day, it’s nothing personal. It’s simply business.
Does that suck to hear? Of course. But, it’s better you know that now BEFORE you try to jump into entrepreneurship full-time. I can almost guarantee you that someone will disapprove of you pursuing entrepreneurship. It’s just the society we live in. Whether that be a family member, friend, or even your own spouse, you won’t be able to please everyone.
And that’s okay. Get over it. And get over yourself. Just because you’re excited for your business venture, doesn’t mean everyone else will be. But, you know what you can do? Focus on you. Hype your own damn self up. Have faith in your business yourself. Be unapologetically and authentically you in your business. They’ll come around. And if they don’t? It is what it is. Just like you control your own actions and thoughts, so do they.
However, the flip side of this is that you also don’t have to settle for their negativity. They are allowed to feel the way they feel, but they are NOT allowed to make you feel a certain way. Got a friend or family member that is constantly negative and trying to bring you down? Stop messing with them! I know, it’s not easy, but neither is building a sustainable business.
So choose your hard. I’ve had to cut off plenty of people, including family members, because they tried to be cynical about every part of my life and business, and I’m grown! I’m too old to be dealing with the bull, and so are you. So pick. You’ll either stay the same to please people, or you’ll venture out and let the toxicity go.
Realize Your Why
Now, once you’ve realized that not everyone out there is for you, it’s time to realize why you truly want this. What’s your story? Why are you an entrepreneur? Why do you want to do this?
Knowing your why, and understanding both your passion and purpose, will help you go a long way. Because some days, your why is all you’ll have. The money won’t be rolling in, the views won’t be anywhere near what you expected, and things will be slow. Without a why it can be extremely difficult to talk yourself into continuing this venture.
And don’t worry, your why will evolve as time goes on too. My why first started as “I want to be an entrepreneur so I can stop missing my daughter’s firsts” and has now evolved into “I want to assist other mothers and business owners into creating systems so THEY can spend more time with their kids like I’m able to”.
(Speaking of serving clients and helping them create systems, I can help you too! Ready to reach Part-Time Profit™ and start working less in your business, even while scaling it? Let’s have a chat and get your business systems in order!)
But guess what? I’ve always had a why. That way, when my motivation was wavering, my dedication and vision would kick into overdrive and help me push through the hurdles I needed to overcome in order to make all of this work.
So seriously, pick your why right now. And realize that it’s going to change. Because YOU change. But by having it handy and knowing why you’re doing what you’re doing, it will make believing in yourself, and your business, a whole hell of a lot easier.
Figure Out The Steps You Need To Take
I don’t know about you, but I feel so much better when I have a plan in place and what I need to do in order to get to my next destination, goal, or achievement. Call it the perfectionist or Type-A in me, but I can’t just fly by the seat of my pants.
So what did I do when I needed to believe that the insane ideas I had were going to work? That’s right, a plan. And I planned everything. Seriously, I planned everything. From what I’d post on Pinterest to how many potential clients I’d pitch to every single week.
That planning lit a fire under my ass. It’s hard to not have faith in your business when you’re too busy trying to make it work. When you have a plan, when you have goals, and when you have action steps that you’re taking to reach those goals no matter what, you have no choice but to believe they will work.
Faith without works is dead, so figure out what you need to do and do it. That faith and that vision will continue to be there as long as you do the work.
Take The Small Wins
When I was first starting out in my business, I didn’t reach success overnight. And neither will you. No one really does (unless they inherited an already successful business, which is different). Trust me, if someone on social media or in real life telling you that they reached success right away, RUN. Because most likely they’re trying to scam you.
However, I did reach a lot of small wins. I was able to replace my full-time income from my 9-to-5 job in less than 90 days. I was able to replace my husband’s income after a year. And I recently hit just $4,000 shy of $100,000 in revenue in one year. However, I’ve been in business for going on 5 years, so this has all been hard work and waiting.
But I took the small wins when they came my way. When I reached 10 clients served, I threw myself a wine and cheese party. When I got my first 100 email subscribers, I screamed and showed my husband proudly like a bad bitch. Because I knew those little wins would add up to something even greater over time. Plus, they gave me the strength and courage to keep pushing. Having faith in your business, and celebrating the small wins, can keep you going too.
Last but not least, it’s okay if you need some support when trying to build or keep faith in your business. We’ve all been there. But don’t put your heart and dreams in the hands of people who don’t want you to succeed.
Instead, reach out to people in your industry. Email entrepreneurs and business owners that you admire. Follow these people on social media. Build your own army of supportive people. Join a mastermind. Whatever you need to do to get that support, do it. You’ll be glad you did.
For me, my support system is small, but strong. I have my husband and sister, who both support me beyond words, even when my thoughts and dreams get out of control. And then I have the clients that I work with, and the people who trust me to help them build better businesses. I don’t take that lightly. In order for me to share my talents and gifts with the world, I have to know how to reach out and build those relationships and support system.
So, while the people around you may not support or have faith in your business, that doesn’t mean that you don’t have a support system. They don’t need to know you or meet you in person to support you from afar. And even if you find just one person who believes in your business and gifts, that’s a lot better than fretting over the family and friends who don’t.
Have Faith In Your Business
I know it’s hard to believe in yourself when the people around you don’t. But, their criticism, disbelief, and sometimes even jealousy can easily be used as fuel to propel you further than you ever dreamed possible. As long as YOU have faith in your business, that’s all that really matters. So don’t let yourself, or your business, down.