This post may contain affiliate links. I may receive compensation when you click on links to those products. If you want to support my website and blogging efforts, you can do so at no additional cost to you. For more information, you can read my full disclosure page here.
As a one-woman shop, I have to make sure that all parts of my business are taken care of. And sometimes, that means outsourcing specific tasks or projects that I can’t complete in a timeline manner. Being a solopreneur doesn’t mean that you can’t outsource to-dos from time to time. The definition simply means “a person who sets up and runs a business on their own”. And you can run a business solo without doing every single thing yourself. Here’s what you need to know about outsourcing as a solopreneur.
How Outsourcing As A Solopreneur Saves You Money
First, let’s talk about how outsourcing as a solopreneur saves you money. For one, it gives you the opportunity to focus on tasks that are money-generating. In other words, if a task isn’t making you money (like email management), outsourcing it can give you time back in your day to focus on the things that do (like speaking engagements or getting your brand out there).
Outsourcing as a solopreneur also saves you money because it keeps you from making mistakes. Think about it, there is something that you do in your business that you’re not really good at. We all have our strengths and weaknesses. But when you still do things that you’re not well-versed or competent in, you could be leaving money on the table. That doesn’t make you a bad business owner, it just means you could outsource that to someone who knows more about that subject or project than you.
For example, I’m terrible at graphic design. If it has to do with pictures, logos, or the like, you can bet your bottom that I’m going to make a mess of it. However, as an online business owner with a social media presence, I HAVE to have decent photos and graphics. So, what did I do? I outsourced the creation of some templates to someone else, purchased the templates, and now use those for my social media and outreach. It’s worked out so well that I’ve purchased over 10 template kits, just to have them on hand.
What To Outsource
Okay, so you’re ready to start outsourcing. But where do you starts? Here’s how I broke down what I needed help with.
Outsource What Doesn’t Make You Money
This is a no brainer. If it’s taking time out of your work day, but not making you any money, you can most likely outsource it. This includes emails, bookkeeping, filing taxes, admin work like uploading videos or creating show notes for your podcast, and more.
These tasks are typically tasks we do because we have to, but they don’t make us money while we’re doing them. It’s just part of the routine so we get it done. But why not focus on outsourcing those tasks so you can spend more time making money?
Outsource Tasks/Projects That Aren’t In Your Wheelhouse
Other tasks that you might want to outsource are those that you’re not great at. If you’re not good at managing your social media, it’s okay to pass that on to a social media manager or social media virtual assistant. You can still be a part of the project. But outsourcing keeps you from having to keep up and do it all, especially when you could give it to someone who does that project better.
Outsource Tasks/Projects That Take Too Much Time
I don’t know about you, but every year I hate filing my taxes. So, I had to start outsourcing it. As a multi-business owner, wife, head of household, and investor, I don’t want to mess up my taxes and have the IRS come after me because I messed up. Outsourcing gives me peace of mind that everything is done correctly, and it doesn’t take me weeks to do the paperwork and file.
There may be a few tasks that you have that just stress you out and take up way too much time. If these tasks aren’t making you money, waste your time, and you don’t like them, pass them along.
You Don’t Need A Team To Start Outsourcing
Remember, being a solopreneur means running your business on your own. So you don’t need a huge team of employees to help you complete tasks and projects. But, there are a few things you can utilize.
Hire A Contractor
Hiring a contractor doesn’t mean you’re not a solopreneur anymore. Because contractors are independent of your business, and typically business owners themselves, you’re not paying them to be on your team. You’re paying them for a very specific job. That could mean managing your social media, handling your bookkeeping, or even helping you set up webinars. The possibilities are endless, but the key is that they help you in your business without you having to pay an employee or engage with a team.
Now, if you’re going to hire a contractor, make sure you understand the laws. Contractors are independent, which means you can’t make them work the days and hours that you want them to. You also don’t take out taxes from their pay, give them vacation time, etc. This is great for you as a business owner (because that could mean tons of money and paperwork saved!), but if you’re a micromanager or want someone to always be around, a contractor won’t cut it. However, as a solopreneur, hiring contractors is great because I can get the help I need, but also run my business the way I want.
Try Out A Few Websites
If you’re not sure where to start with hiring contractors, check out sites like Time Etc. (a virtual assistant company) or Fiverr, as these sites will give you ideas on what you can outsource. You can also use these sites to hire your first independent contractor, and see how it goes! You can also try to find a virtual assistant through other means, like putting out a post on Facebook or utilizing VA services.
Of course, you want to make sure this person is a good fit for you and your business, so just make sure to do your research and take things slow if you plan on going this route. While it may take time to get used to working with someone, it saves SO much time in the long run.
I’ve hired a virtual assistant from my friend Kayla’s “Find A VA” service, and it’s been the best! It took a few weeks for my VA and me to get into a rhythm, but I wish I would’ve hired her sooner. She’s saved me a ton of time and frustration, and she’s worth every penny.
Another way to outsource tasks is to utilize automation tools. This is a great way to take things off your plate if you’re not ready to hire someone just yet. I’ve done this for years, and it’s the main reason I’ve been able to run my business solo. If you’re just now getting into automation, here are some of my favorite tools that save time and money.
I don’t believe you need to hire a team to work less in your business or to make more money. I truly believe that you can do things on your own and still be a successful business owner. It’s what I teach in my membership program, and it’s something that I still do, even after four years of running my business. Utilizing tools, and outsourcing to contractors when needed has been a major game-changer, and I always recommend it to small business owners who don’t want a team but need help with tasks here and there.
Outsourcing As A Solopreneur
I don’t want to manage a team or have a bunch of people depending on me. While it seems nice in theory, it’s stressful to worry about everyone else. And I love being able to take time away from my business and not worry about paychecks and all the other “things” that come with managing people. It’s why I’ve chosen to be a solopreneur, and why I’ll (most likely) continue to work in my business alone.
It’s not that I’m stingy or don’t trust people. I just know my priorities and what I want out of life. And managing a huge corporation where I have to be a “boss” and show up all the time just isn’t what I want to do. However, outsourcing as a solopreneur fits my lifestyle and helps me manage my business when I get busy. And, it still gives me the opportunity to work with people and give them opportunities too. And I love that.
If you’re ready to take the next step in your business and start making more money, it may be time to start thinking about outsourcing. But as you can see, it doesn’t have to be as stressful as hiring an employee or becoming a shark in a fish tank. It can be as simple as automating or getting a contractor to help you take one thing off your plate. And sometimes, that’s just enough to get you to the next level.